While researching sugar and obesity for Fitness 101, I came across this video called the “honest coca cola commercial”. It’s certainly worth a watch, and with 950,373 views already on YouTube I’ve by no means stumbled across anything new! Here is the transcript which I think you will find interesting.

“For over 125 years we have been bringing people together. Today we’d like to come together on something that concerns all of us; obesity. The long term health of our families and our country are at stake, and as our nation’s leading Beverage Company we have played an important role.

Across our portfolio of over 650 beverages, we now offer 180 low and no-calorie choices. These diet beverages still pose serious health risks. Even though we have reduced the number of calories per serving, these beverages can still cause kidney problems, obesity, metabolic syndrome, cell damage and rotting teeth which leaves 470 beverages that have extremely high and unhealthy levels of calories.

Consuming large amounts of rapidly digested sugar in high fructose corn syrup causes a spike in blood sugar and insulin, which can lead to spikes in insulin and insulin resistance. Both of which may increase your risk of stroke, heart disease, diabetes, obesity and cancer. Coke has also been known to accelerate ageing and cause high cholesterol.

The American Heart Association recommends consuming no more than 450 calories from sugar sweetened beverages per week; the amount in about 3 cans of soda. Imagine if cigarette companies said they were doing something responsible to protect you, how would you react to that?

Beating obesity will take action by all of us, based on one simple common sense fact. All calories are not the same, and the calories in Coca Cola products have no nutritional value. If you choose to live a healthy lifestyle then you should not be drinking any of our products.

If you drink Coke, you will get fatter and fatter. The solution is simple and it’s right in front of your eyes. Don’t drink Coke, it’s killing you and your family.

Coca Cola – we’re partially responsible for America’s obesity problem.”

I think the final line, “don’t drink Coke, it’s killing you and your family”, sum the video up pretty well. We will be adding a few more posts in the near future about refined sugars in the diet, and more references to High Fructose Corn Syrup in a lot of sports drinks.

Although I like to think I lead a very healthy lifestyle, I do like to drink Coca Cola. I think that the main difference is that I drink it in moderation. So what does everyone think of the video? Is it just pure fear mongering or are they justified in making the video.