A new range of fitness and activewear clothing brand is being launched this month called Falkon Fitness, and a quick video was made showing what happens behind the scenes which we thought many of our readers would find interesting. You can see it below.

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The video provides some insights into what happens at a basic product photoshoot. The setup was simple because the focus was on presenting the t-shirts rather than focusing on the model or lighting their physique. The end result can be seen at the end of the video, and shows how the images will look when used on the ecommerce website.

The website for Falkon Fitness should be going live next week and will feature a range of men’s t-shirts and women’s vests, ideal activewear for the gym and leisure time. You should recognise the photos used!

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